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Stop Blogging. Start Engaging. (Welcome to the Arts Marketing Blog Salon)
Alison French As the 2011 National Arts Marketing Project (NAMP) Conference: Winning Audiences quickly approaches, we are taking a cue from our keynote speaker, Scott Stratten and his best-selling...
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Marketing is Dead…Long Live Marketing
Deborah Obalil It’s been interesting to read various marketing experts and pundits over the past year or so declare the death of marketing as we know it in various forums. And, of course, we’ve all...
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Teasing Messaging Strategy Out of Research
Clayton Lord At the place where marcomm* and advocacy meet, discussing our value in the landscape of possible activities is becoming increasingly important. Because at its core, both marcomm and...
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Mapping the MarComm Continuum
Clayton Lord As the marketing and communications director at an arts service organization, I’m often approached by marketing directors at our over 300 member companies with questions about various...
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Designing and Implementing Arts-Based Initiatives
Giovanni Schiuma Today many organizations have discovered the benefits related to the use in business of the arts in order to explore and solve business issues. Unilever has largely used arts-based...
View ArticleSeal the Deal, Break the Barrier, Stop the Churn!
As the 2012 National Arts Marketing Project (NAMP) Conference: Getting Down to Business quickly approaches, we are taking some cues from creative business leaders, entrepreneurs and change agents. And...
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Act, Don’t Just React: A Holistic Approach to Communications
Megan Wendell Today’s media landscape of shrinking newsrooms, thinner newspapers and less in-depth arts coverage poses challenges for cultural organizations. It also offers new opportunities — as long...
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Shaking Up Employee Volunteer Programs
Maura Koehler-Hanlon The following is an article originally posted on VolunteerMatch, written by vice president of Client Services Maura Koehler-Hanlon, in which she describes how she recently...
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The Aesthetics of Politics, Art, and Communications
Nato Thompson When we begin to wrap our heads around the fact that culture-making surrounds us on a daily basis, and that everyday people are now both consumers and producers of symbolic production, we...
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